In going through my websites, it is clear everything is outdated. It is defined as, “no longer current; obsolete; old fashioned,” or just old. LOL! But seriously, everything is so fast paced including technology. It took me like five years to learn how to use an android from a flip phone. My websites, including this one, definitely are outdated and in need of a modern now overhaul. But just last year, they were modern day. Uggg! It is hard to keep up. Still, things need to be refurbished, revamped and redeveloped to be renewed.

Refurbished: renovated, redecorated

Revamped: give new and improved form, structure, or appearance to.

Redeveloped: to develop (grow or cause to grow and become more mature, advanced, or elaborate) again

Renew: to make or become new, fresh, or strong again 

On June 19, 2017, I wrote a blog titled, “Reinvent.” I had a great consultation with our Fiscal Sponsor’s daughter, Carole Joyce. After our conversation I wrote: “Reinvent” is defined as – to makeover; improve; make completely new; to give a fresh face to; and to change the appearance of something to make it better

Standout is defined as: “one that is prominent or conspicuous especially because of excellence; attracting notice or attention.” I think I am finally onto something. I said in the last paragraph that my websites need to be “more attractive and user friendly.” I am also thinking of the book, “The Power of the Pitch.”

To view the book on Amazon, please click on the book cover.

Description: “The tools to inform, persuade, entertain an audience of any size, and to ultimately win more business.

Some of this is refers to me, and how I present myself to those who will invest or donate to this film. I need to restudy this book again. Pitching is a skill that we need to learn, if we ever hope to advance our films. I came across another great article: In both the book and the article, the writers used the word, “persuade” or “persuading.” They are defined as, “provide a sound reason for (someone) to do something; obtain something from (someone) by gentle and persistent persuasion.” Persistent is defined as: “continuing firmly or obstinately in a course of action in spite of difficulty or opposition.” Be stubborn enough not to quit. But be gentle in your approach. Plus know your film inside and out. You cannot persuade someone to invest, if you do not give them a sound reason to do so. One of the synonyms for the word “whole,” is “sound.” So we must give people a whole, unbroken, unimpaired and an intact reason to invest. But if we haven’t done our homework, and learned how to give those reasons, we are wasting potential investors and donors precious time, and quite possibly time they will never give us again. We need to give exacts for everything. Pinpoint via the budget exacts and exact pages of the script, etc. Do you know exacts?

I am giving myself and my admin team six months to learn exacts. I am giving myself no less that 52 weeks to perfect my skating program, and to work on myself. I suck at dress codes. I am happy with athletic clothes. But, I cannot stand in from of (HNI) high net-worth individuals in yoga pants. I could if I was pitching for a yoga studio. But Summer Ray is not a yoga studio. KNOW YOUR MATERIAL, KNOW YOUR DONORS AND KNOW INVESTORS and then act accordingly!

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