I have read this book several times and I am studying it again. As we get closer and closer to finishing our pitch trailer, I have to make sure my pitch is spot on. But, it isn’t just in what I am saying. It is also how I am presenting my project. But more importantly, how I am presenting myself. People literally have just one chance to make a good first impression. I think the average to form an opinion of someone is 15 to 30 seconds. What if in that time frame someone who would have been willing to invest, decided against it because something in the presentation put him or her off in those first few seconds? Trust me! There are far too many other people standing in line to impress where others did not. It seems incredibly scary. But, if we do our homework, it doesn’t have to be. We can be confident in our presentation. It might take time to grow up into the art of presenting, but truly it is worth it. If you take the time to perfect your pitch, why not also take the time to perfect you and how you present yourself? If you come off rude and entitled, you will be cut off. No one has time for ego. There are others out there with just as much prospect in making those you are pitching to money. So, don’t make the mistake in thinking you are the cat’s meow. Many cats are prowling around hoping for the chance that you are working on creating. You are extremely fortunate to be giving your pitch! Don’t blow it!!! It is a privilege denied to many. It is an honor for you and I to be able to present our project. Let’s do it in a manner of excellence!